![]() ![]() Sticky ideas need to carry their own credentials. How to we get people to believe in our ideas. In proverbs abstract truths are encoded in concrete language.Ī bird in the hand is worth two in the bush. Our brains are wired to remember concrete data. Natural sticky ideas are full of concrete visualizations. ![]() Mission statements are ambiguous to the point of being meaningless. Must explain our ideas in terms of human actions. ![]() “A bag of popcorn is as unhealthy as a whole day worth of fatty foods.”Įngage by systematically opening gaps in people’s knowledge and then filling those gaps in. How do we get our audience interested in our ideas and how to we keep their interest while we try to get our points across. The golden rule – a one sentence statement so profound that someone could spend a life time learning it. I can never remember the six principles Chip and Dan Heath talk about in their excellent book Made to Stick: Why Some Ideas Survive and Others Die so here they are for you and I to reference when we need them. ![]()
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